Global interactive marketing provider ExactTarget has continued its global expansion with a new office in Stockholm, and is aiming to “revolutionise” digital marketing in the Nordic region.

The company helps clients communicate with their customers through e-mail, mobile, social media and websites.

Its move to Sweden is designed to accelerate the uptake of its marketing applications in new markets.

Vice president of ExactTarget’s global business development, Scott Rogers, said the doors of the company’s new Stockholm office will open in February.

At the same time, the company is starting out in Paris.

“Through our teams in London and Munich and in conversations with clients, it is clear that there is tremendous opportunity in France and the Nordics to revolutionise digital marketing in the regions with our suite of products,” ExactTarget’s CEO and founder, Scott Dorsey, said in a statement.

“By continuing to bring our expertise and passion for digital marketing to new markets and adding local language support across our suite of products, we are providing the technology marketers need around the world to connect with their customers and achieve new levels of success,” he continued.

Founded in 2000, ExactTarget has emerged as the largest marketing software provider in the world. The company made its debut on the New York Stock Exchange in March.

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This article was published in collaboration with Stockholm Business Region.

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