An online video trumpeting the advantages of the Swedish model over even a decidedly upper-class American life -- commissioned by Swedish blue-collar trade union TCO-- is going viral, making "Like a Swede" the second most shared Swedish commercial right now after Volvo's "Epic Split" with Jean-Claude Van Damme.

"Thanks to The Swedish Part Model, (the collaboration between trade unions and employers’ organisations), anyone can enjoy the same benefits that are usually only available to the very richest in other countries", the union said on its campaign site.

Watch video here.