Swedish cider teams up with Spotify in campaign


Marketing Week said Swedish cider brand Kopparberg is teaming up with music platforms Spotify and Last.fm and launching its “biggest” ever advertising campaign as it looks to bolster its presence in the fast-growing UK cider market.

The £4m (45 million kronor) campaign launches May 15 and aims to bolster the brand’s ties to music and the creative arts.

 

 



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