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Swedish app company Toca Boca’s latest release Toca Builders takes its cues from Minecraft, Lego and other forms of construction play, the Guardian said.

The company, a subsidiary of Swedish media group Bonnier, launched its latest app this week. The Guardian said it’s the most ambitious yet. Toca Builders takes its cues from Minecraft, the crafting game that is already very popular with older children, but ditches the gaming elements in favour of pure sandbox creativity.

“Construction is a classic play pattern for toys, from Lego and building blocks through to the obvious digital version, which is Minecraft,” Toca Boca CEO Björn Jeffery told the newspaper.

“We tried to step back and look at construction play in general: what is fun about building, and how could we facilitate that? Which is where the design choice of using these characters that have specific building or painting powers came from.”

Since the company released its first iOS app in March 2011, it has racked up more than 40m downloads.