Forbes magazine said that Swedish music service Spotify’s Daniel Ek has created a free, Facebook-enabled platform that could save the recording industry from piracy–and iTunes.

The publication ranked the 28-year-old Swedish entrepreneur “The Most Important Man In Music” in its “30 Under 30” issue.

"More than New York or L.A. or Nashville, this rented office space along Stockholm’s Birger Jarlsgatan has become the most important place in music, with Ek now standing as the industry’s most important player.

"Superstar bands like the Red Hot Chili Peppers—formed the year Ek was born—now trek to Sweden to kiss the ring; he sits shotgun in vintage cars with Neil Young (his iPhone boasts a picture of them cruising in a white 1959 Lincoln Continental); he texts breezily with Bono", it said.

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