‘Spotify dead within a year'
Record industry executives warns that music service Spotify will be "dead within a year” unless more users pay for the music.
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Spotify, the Swedish digital music-streaming service legally offering instant access to millions of tracks, could be out of business within a year unless it can make more of its users pay for he service.
According to British daily Times several senior record industry executives are warning that the music service won’t make it if it continues to be available free and relied on advertising revenues.
“Spotify will be dead within a year if it carries on like this,” said a senior executive at one of the big four music groups to the newspaper, who asked not to be named.
Also said Dan Nash, a senior executive at Napster, a competitor of Spotify, is skeptic to the business model.
“Where is Spotify going to be a year from now with its free service”, he asks rhetorically. “All these ad-supported models have burned out already; why is Spotify going to be any different?”.
In the UK less than 10 percent of the two million users have chosen to pay a monthly fee of £9.99 to become a premium customer and be able to listen to the music without the ads.
One of Spotify’s two founders, Daniel EK, recently said that the music industry had fundamentally to change the way firms charged for songs and lower its high royalty fees.
Still, according to Swedish record label executives, Spotify - launched last year – has already become more important than Apple’s music store iTunes.
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Last Updated (Tuesday, 13 October 2009 11:53)






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