Bloomberg said Rapper and entreprenur Jay Z has partnered with the biggest musicians in the world to take on Swedish service Spotify and Apple with Tidal, an artist-owned music streaming service.

Alicia Keys, Jack White, Usher and Daft Punk, are also among the owners of the company, which Keys called “the first ever artist-owned global music and entertainment platform.”

“Our goal is simple: we want to create a better service and a better experience for both fans and artists,” Keys said during a speech in which she quoted both Jimi Hendrix and Friedrich Nietzsche. “Our mission goes beyond commerce, it goes beyond technology. Our intent is to preserve music’s importance in our lives.”