• Stockholm’s growing retail and tourism buck European trend

Swedish fashion giant H&M;’s new garment recycling program has stared; 1,500 fashion collection boxes will be set up worldwide.

Shoppers who bring in a bag of old clothes — from any label, not just H&M; — get a voucher worth 50 kronor ($7.85, £5) off their next purchase of 300 kronor or more.

H&M; then sends the bags to partner company that makes sure it’s re-worn, made into a new product, or converted into recycled fibers.

For the mega-retailer it’s a double win: They get people into their stores and boosts its brand with green goodwill. The fast-fashion industry has been criticized for abusing workers rights and degenerating the environment.