Japan’s Democratic Party of Japan, that seized power in landmark elections, is seen as less business-friendly than the outgoing LDP - but its politics won't affect Swedish trade with the country.

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Investors on Monday cheered the Japanese opposition's election landslide, chasing stocks up to the highest level of 2009 on hopes that a new government will get to work on reviving the ailing economy.

The yen hit a seven-week high against the dollar after a crushing win by the Democratic Party of Japan that ends more than half a century of almost unbroken conservative rule and clears the way for an end to legislative deadlock.

Still, it’s few who believe that the new government will do much to expand the economy or boost up trade with foreign countries, such as Sweden.

"It is uncertain how positively the DPJ's policies would affect the Japanese economy. Some market participants say its policies are not friendly for big companies”, said Katsuhiro Kondo, a dealer at Tokai Tokyo Securities. "It will take time to assess the new government's ability."

Mats Bruzaeus, manager of The Swedish Chamber of Commerce and Industry in Japan, believes the new government's politics won't have much affect on Swedish companies in the country.

“Swedish trade opportunities are great in Japan. But they won’t be affected by the shift in power”, he told The Swedish Wire.

Also Magnus Holm, Deputy Chief of Mission at the Swedish Embassy in Tokyo, said it will be “business as usual” for the Swedish companies.

The DPJ is generally seen as less business-friendly than the outgoing Liberal Democratic Party and has pledged to shift the focus from big business to households to create a more equitable society.

The centre-left DPJ has promised to boost household incomes with measures including cash allowances for child-raising, free high-school education, a higher minimum wage, petrol tax cuts and an end to highway tolls. This new political agenda might have a positive impinge on consumption.

“The new government will stimulate the households more. That might increase spending and kick of an upbeat spiral”, said Johan Rugfelt, Trade commissioner at the Swedish Trade Council in Tokyo.

The shift to the left might also open up possibilities for Swedish companies within life science and health care.

“With a DJP government the demand for life science might increase, especially services and products related to health care and aid. It’s a bit similar to the Swedish agenda”, Mats Bruzaeus said.

Economist and analysts are still rather skeptic about the new government ability to boost the economy in the long run.

"There is the prospect of a short-term boost to growth, but its basic economic policy stance is not particularly market-friendly," said Richard Jerram, chief Japan economist at Macquarie Securities.

Japan Automobile Manufacturers Association expressed concern about the DPJ's ambitious plans to curb greenhouse gas emissions, which it said would "have a large impact on economic activities and employment."

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Last Updated (Monday, 31 August 2009 13:00)