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Press release published at The Swedish Wire
In autumn 2012, Mekonomen will start to offer specially designed automotive and home insurance.
"As Mekonomen's product and service offering is broadened, it becomes natural to add attractively priced insurance," says Marcus Larsson, Executive Vice President of Mekonomen AB.
The continuous market surveys performed by Mekonomen show that attractively priced automotive and home insurance is in demand among existing and potential customers. Mekonomen has a strong brand and is associated with offering complete solutions. With this in mind, the step into the insurance market becomes a natural progression.
Initially, the launch will be in the Swedish market. "Our plan, and a natural step, is to later transfer the concept to other markets, primarily Norway and Denmark," explains Marcus Larsson.
For further information, please contact:
Marcus Larsson, Executive Vice President of Mekonomen AB.
Tel: +46 (0) 8-464 00 00.
Mekonomen AB (publ). Corp. Reg. No.: 556392-1971, Box 6077, SE- 141 06 Kungens Kurva. Tel: +46 (0) 8-464 00 00. Fax: +46 (0) 8-464 00 66.
Mekonomen makes CarLife easier through a wide and easily accessible range of inexpensive and innovative solutions and products for consumers and companies. We are the leading spare-parts chain in the Nordic region with proprietary wholesale operations, more than 300 stores and more than 1,700 workshops operating under the Mekonomen brands.
This information was distributed by Cision