Cheap'n'chic fashion group H&M was ranked as the world’s 21st most valuable brand with a price tag of 16.1 billion dollar, 5 percent higher than in last year’s ranking.

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Interbrand statement:

"The Swedish retailer H&M irreverently mixes high fashion inspiration with bold-print low prices, and demonstrates that it knows the quality of its brand promise is about more than product and price points. With 2,000 stores across 37 markets, H&M takes responsibility for the integrity of its operation chain, from employees to materials. Corporate citizenship investment includes a five-year collaboration with UNICEF, All for Children, to protect children’s rights in a heavy cotton-producing area in India. While H&M engages consistently with its customers on Facebook, YouTube and Twitter to drive traffic to its website (which is not yet globally available), its stores and window displays continue to be the brand’s most important channel of communication".

Branding consultancy Interbrand’s “Best Global Brands” 2010.