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Sweden tops English-language skills ranking

Sweden ranked world's best country to grow old

Swedish passport world's best for travellers

Sweden second best country for mothers

Stockholm climbs in competitiveness rankings

Sweden among best countries to be born

Fortune: 'Stockholm top place for startups'

Sweden tops first global Web Index

Sweden world's second most innovative country

Stockholm world's 6th 'best city'

'Cool Stockholm' most competitive Nordic capital

Sweden has (second) best reputation in the world

Sweden among top in Internet download speed

Sweden scores highest in 'Rule of law index'

Stockholm world's No1 in intellectual capital

Sweden the world's most ICT-competitive country

Sweden great place for moms – but Norway better

Swedes place 4th in English skills ranking

Sweden among top ICT countries

Sweden’s 10 greenest brands

‘Sweden needs to sell itself more’

Sweden overtakes the US in competitiveness

Sweden 10th ‘most admired country globally’

Sweden climbs in 'doing business' ranking

Sweden among world's least corrupt nations

Sweden's mortality rates world's second lowest

Sweden a good place to die – but Britain is best

Children in Sweden have best lives

Sweden the most competitive EU nation

Safe to do business with Swedes

How Sweden became an innovation frontrunner

Nordic countries world's most food-secure

Sweden the world’s best country – politically

Swedish firms among world's top brands

Swedish brands climb in global ranking

Sweden tops government ranking - while US lags 

'Swedish model' outranks 'American dream'  

Sweden among world's least corrupt nations

Highlights from employer attractiveness ranking

Highlights from "The World's Most Attractive Employers 2010": Swedish branding firm Universum's yearly employer attractiveness ranking, based on 130,000 career seekers, with a business or engineering background.

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Google attacked by auditing firms: Swedish study - full lists

1. American multinationals increase their lead over the rest of the world.
Already in 2009 the american companies was the largest single group in the top 50 companies (20 among business students and 17 among engineering students – even not counting Big 4 and large management consulting firms as U.s. organisations). This year the number is 24 for both lists.

2. Employer Brands decoupled more and more from corporate Brands.
Comparing the list of the most attractive employers with the list of most admired companies (by Fortune) or most valuable brands (by Interbrand), it is clear that extremely  attractive employers do not depend as much on their consumer or corporate brands.  
The overlap between the rankings above and Universum’s global index is only half.

3. Companies that help talent develop the “me brand” are more attractive.
The world’s global talent are concerned about their own development and outside image. For that reason, they tend to choose companies that provide professional training and development, a good reference to a future career and organisations that have leaders who’ll support their development. the big 4 auditing firms just happen to be perceived by the talent group as fulfilling these important selection criteria.

4. Perception of industry and brand are interdependent.
Due to the banking and investment sector being perceived as responsible for one of the world’s largest economic meltdowns in history, employers in the industry have lost their appeal as a great place to kick-start one’s career. Management consulting companies have also dropped in the rankings, often linked to the banking and investment sector, and may have been perceived as part of the problem for past financial mismanagement. Due to public consciousness of environment issues companies in the Oil & Gas industry also face challenges to attract top talent and have also experienced a drop in the rankings this year.

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Last Updated (Tuesday, 28 September 2010 14:24)

 

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