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World’s most expensive snus takes you east

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Swedish Match, a tobacco producer founded in 1917 by the “Match-king” Ivar Kreuger, is to release the world’s most exclusive and expensive snus; with a price-tag more than ten times above normal levels.

But if you wanna lay your hands on one of the exclusively produced boxes – containing a special blended snus made of hand-processed javanese tobacco, flavoured with arrack – you better be quick; only 500 boxes are for sale.

The porcelain in the box comes from the cargo of the original East Indiaman Götheborg’s last voyage 1745 and was salvaged from the wreck in 1905.

“We followed the East India Company’s trail eastward in search of the flavours and aromas that will take you and your friends on a historic journey”, the Swedish tobacco company writes in the folder that comes with the box.

The tobacco is also cut in a way which results in nuances of flavour that you can never get with normal crushed snus.

This is the sixth year running that the Stockholm-based company releases a special edition. The new blend – named Kardus Superior BlendVintage 2010 – will be release in November.

Swedish snus, a tobacco product that you consume by placing it under the lip, is used by nearly one million Swedes and has gained a lot of popularity in the US owing to new no smoking laws that have come to effect all over country.

Tobacco giants R.J. Reynolds and Philip Morris have launched Marlboro and Camel snus. The US market is also of growing importance for smokeless tobacco maker Swedish Match.

Swedish snus is banned in all EU countries except Sweden. It’s said to be much less dangerous than smoking but Sweden's Institute for Public Health published a report in May arguing there was "strong scientific proof that (snus) has negative effects on health." A study by the Karolinska Institute and Uppsala University recently warned that women who uses snus are much more likely to misscarry than average.

Last Updated (Wednesday, 29 September 2010 13:38)


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