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Recycle your old clothes at H&M


Stockholm's growing retail and tourism buck European trend

Swedish fashion giant H&M's new garment recycling program has stared; 1,500 fashion collection boxes will be set up worldwide.

Shoppers who bring in a bag of old clothes -- from any label, not just H&M -- get a voucher worth 50 kronor ($7.85, £5) off their next purchase of 300 kronor or more.

H&M then sends the bags to partner company that makes sure it’s re-worn, made into a new product, or converted into recycled fibers.

For the mega-retailer it's a double win: They get people into their stores and boosts its brand with green goodwill. The fast-fashion industry has been criticized for abusing workers rights and degenerating the environment.

Last Updated (Thursday, 21 February 2013 08:23)

 

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