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Ikea moves into consumer electronics

Reuters said that Sweden's Ikea, the world's largest furniture maker, is set to enter the consumer electronics market with products developed in cooperation with China-based TCL Multimedia.

“This is a large step for us. We will have an offer that is unique in the market,” Ikea's living room chief Magnus Bondesson told the newswire. “We are launching a new concept where you in one place can buy your furniture and your electronics designed for and matched with each other from start.”

Ikea plans to launch a line of furniture with integrated connected television and sound systems in Europe in June. Prices would start at around 6,500 kronor (US$960) for the simplest combination bench unit, television and sound system.

TCL Multimedia sells televisions and other multimedia electronics under the brands TCL, Rowa, Thomson and RCA.

Last Updated (Wednesday, 18 April 2012 02:47)

 

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