- - -









- - -
Investment opportunities

Tips from an insider: Five innovative tech startups

Tips from an insider: Stockholm tech start-ups

5 hot life science firms in Stockholm

Stockholm's top five infrastructure projects

Four Stockholm-based ICT firms to watch

Stockholm pioneers life science research

ICT startups offer investment opportunity

Swedish companies ready for exit

Five med-tech investment opportunities

Six cleantech investment opportunities

- - -
Rankings and surveys

Sweden tops English-language skills ranking

Sweden ranked world's best country to grow old

Swedish passport world's best for travellers

Sweden second best country for mothers

Stockholm climbs in competitiveness rankings

Sweden among best countries to be born

Fortune: 'Stockholm top place for startups'

Sweden tops first global Web Index

Sweden world's second most innovative country

Stockholm world's 6th 'best city'

'Cool Stockholm' most competitive Nordic capital

Sweden has (second) best reputation in the world

Sweden among top in Internet download speed

Sweden scores highest in 'Rule of law index'

Stockholm world's No1 in intellectual capital

Sweden the world's most ICT-competitive country

Sweden great place for moms – but Norway better

Swedes place 4th in English skills ranking

Sweden among top ICT countries

Sweden’s 10 greenest brands

‘Sweden needs to sell itself more’

Sweden overtakes the US in competitiveness

Sweden 10th ‘most admired country globally’

Sweden climbs in 'doing business' ranking

Sweden among world's least corrupt nations

Sweden's mortality rates world's second lowest

Sweden a good place to die – but Britain is best

Children in Sweden have best lives

Sweden the most competitive EU nation

Safe to do business with Swedes

How Sweden became an innovation frontrunner

Nordic countries world's most food-secure

Sweden the world’s best country – politically

Swedish firms among world's top brands

Swedish brands climb in global ranking

Sweden tops government ranking - while US lags 

'Swedish model' outranks 'American dream'  

Sweden among world's least corrupt nations

The Swedish Wire is a media production company that provides high-quality text, image and video content for international clients.

Top fashion brands invade Stockholm

New stylish malls improve Stockholm shopping
Growth potential in fashion-hungry Stockholm: analysis
Stockholm's five hottest retail property projects
Stockholm's 'golden triangle' attracts top fashion brands
Apple hunting Stockholm store location
Bright festive season for Stockholm Christmas shoppers

Sweden's booming economy and fashion-hungry population are enticing more and more international brands to open stores in Stockholm, as foreign investment continues to drive the Swedish retail market.

A small number of large chains, like H&M, continue to dominate, but a lot of new international retailers have opened in prime locations in Stockholm throughout this year and last.

"Sweden has traditionally been dominated by domestic brands, however, in recent years dynamic new names have entered the market," said Håkan Pehrsson, head of asset management and retail at real estate service firm Jones Lang LaSalle.

"Spanish retailer Desigual has opened several stores and Hollister will open its second store in Stockholm by the end of the year, having only arrived in Sweden in the summer of 2011. There is also increasing interest from a number of new international luxury retail brands.”

Other brands entering Stockholm include Japanese clothing giant Uniqlo, cosmetics and makeup giant Sephora, the Spanish footwear chain Camper, French sports company Decathlon, clothing chain Superdry and fashion giant Polo Ralph Lauren.

Spanish casual clothing brand Desigual now has nine shops in Sweden, including four recently opened in Stockholm. Entrepreneur Christer Wallin, who is responsible for the brand in Sweden, said the line of attack is part of a rapid global expansion.

"We've set up [the stores in Sweden] over one year. We will now evaluate them and go a little calmer before we raise the tempo again," he told The Swedish Wire.

Last month the world’s largest sports retailer, Decathlon, opened its first Scandinavian store in Stockholm, marking the beginning of its Nordic expansion. Guido Monferrini, country manager of Sweden for Decathlon, said in a statement that he's delighted to finally open its first store in Stockholm.

"It is a great, stable market for retailers and a strategic investment for us. We regard this as the natural starting point for an expansion in the region", he said.

Sweden's strong economic performance helps explain the influx of new brands. The economy grew 5.7 percent last year, compared to the EU average of 1.8 percent.

Sweden is also ranked as the world’s sixth richest country in terms of average wealth per adult, overtaking countries such as the United States, China and Japan.

Susann Hellström, Business Development Manager at Stockholm Business region, explained that Swedes spend relatively more of their disposable income on clothes and shopping compared to other westerners.

Indeed, Swedish retail property transactions reached 8.5 billion kronor ($1.2 billion) in the first half of 2011, an increase of 165 percent compared to the same period last year, according to Jones Lang LaSalle’s latest Swedish Retail Market Survey.

Of these transactions, 94 percent involved an international vendor or purchaser, up from 70 percent in 2010 and 30 percent in 2009.

- - -

This article was published in collaboration between Stockholm Business Region and The Swedish Wire.

More news about Stockholm?
Subscribe to Invest in Stockholm Newsletter today.

Last Updated (Monday, 02 January 2012 06:54)


Latest Jobs for English speakers in Sweden


Jobs for English speakers in Sweden

Most Read Searched