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Sweden has (second) best reputation in the world

Sweden scores highest in 'Rule of law index'

OTTAWA (AFP) - Canada has the best reputation in the world, says a study measuring public perceptions of 50 countries around the world, released on Tuesday.

The Reputation Institute study measures the trust, esteem, admiration and good feelings the public holds towards 50 countries, as well as perceptions of peoples' quality of life, safety and attention to the environment.

Results from 42,000 respondents worldwide ranked Sweden next, followed by Australia, Switzerland and New Zealand, the reputation management firm said.

The countries scored high for their steady democracies, high economic output per capita, focus on active lifestyles, well developed political systems and perceived neutrality to international political upheavals.

Being perceived as a safe country was the main driver of a country's reputation.

Pakistan, Iran and Iraq were ranked lowest in the 50-country study, while the United States and China were ranked in the middle and lower tiers.

Violence-stricken Mexico plunged from 24th place in 2009 to 35th place this year. The reputations of Greece, Ireland and Spain also dropped while Germany climbed five spots to number 11.

2011 Country RepTrak™ Global Ranking  
Rank Country 2011 Country RepTrak™ Score  
1 Canada 74.8  
2 Sweden 74.7  
3 Australia 74.3  
4 Switzerland 74.2  
5 New Zealand 73.1  
6 Norway 73.1  
7 Denmark 71.9  
8 Finland 70.5  
9 Austria 69.4  
10 Netherlands 68.7  
11 Germany 68.3  
12 Japan 67.2  
13 Belgium 65.6  
14 Italy 64.6  
15 UK 64.2  
16 Spain 63.7  
17 Ireland 63.6  
18 France 62.1  
19 Portugal 58.1  
20 Singapore 58.0  
21 Greece 55.8  
22 Brazil 54.6  
23 USA 52.9  
24 Argentina 52.0  
25 Taiwan 51.3  
26 Poland 50.9  
27 India 50.3  
28 Peru 50.2  
29 UAE 50.0  
30 Thailand 49.9  
31 Chile 49.7  
32 Puerto Rico 47.4  
33 South Africa 46.7  
34 South Korea 46.6  
35 Mexico 46.0  
36 Turkey 46.0  
37 Egypt 45.9  
38 Venezuela 45.4  
39 Bolivia 42.4  
40 Ukraine 42.2  
41 Israel 41.9  
42 Haiti 41.8  
43 China 40.7  
44 Saudi Arabia 38.8  
45 Russia 38.6  
46 Colombia 37.1  
47 Nigeria 30.9  
48 Pakistan 27.2  
49 Iran 22.7  
50 Iraq 21.8  
Effective Government  
Rank Country  
1 Switzerland  
2 Sweden  
3 Norway  
4 Canada  
5 Denmark  
6 Australia  
7 Germany  
8 Finland  
9 Netherlands  
10 New Zealand  
Advanced Economy  
Rank Country  
1 Japan  
2 Germany  
3 Sweden  
4 Switzerland  
5 Norway  
6 Canada  
7 US  
8 Denmark  
9 Finland  
10 Australia  
Appealing Environment  
Rank Country  
1 Australia  
2 Switzerland  
3 Sweden  
4 Canada  
5 Italy  
6 New Zealand  
7 Norway  
8 Spain  
9 Austria  
10 Denmark  

SOURCE Reputation Institute


Last Updated (Wednesday, 28 September 2011 01:40)


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