• Stockholm's 'golden triangle' attracts top fashion brands
• Growth potential in fashion-hungry Stockholm
• Apple hunting Stockholm store location
• Bright festive season for Stockholm Christmas shoppers
The opening of a number of high-profile new shopping malls in Stockholm promises to cement the city's reputation as a top-class shopping destination.
MOOD Stockholm is one of the city's most ambitious retail projects for many years. Real estate firm AMF Fastigheter has already leased two-thirds of its unique three-zone retail concept, due to open in March 2012.
"We target a conscious customer. We want to convey a feeling and experience that is far from an ordinary department store," AFM spokeswoman Alice Bohlander told The Swedish Wire.
The mall -- situated between Regeringsgatan and Norrlandsgatan -- will host around 60 retail and leisure units within 112,000 sq. ft. Several international fashion brands, including Armani Jeans, Napapijri and Scotch & Soda, will have a presence. Scandinavian retailer Best of Brand will also open a store in the mall, selling clothes from well-known brands like Polo Ralph Lauren, Gant and Tommy Hilfiger.
At Stureplan, a public square in central Stockholm, Aberdeen Asset Management is setting up a stylish new environment, inspired by one of the world's great shopping cities.
"Imagine a classic but vibrant street in London," explained Jens Linderstam, Head of Project
Development & Retail at Aberdeen Asset Management. "Shops and restaurants have their own entrances and facades and shall be given adequate space. It's not a mall."
He said that interest from retailers in the area has been strong and the company is set to confirm three highly-regarded brands later this year, ahead of next autumn's launch. The project is part of a greater plan to create a combined shopping area from high-end department store NK, via Biblioteksgatan to Östermalmstorg.
The quarter Spektern, at the intersection of Regeringsgatan and Hamngatan, is also undergoing a massive change. Real estate firm Vasakronan is turning it into a modish shopping centre with a mid-price profile.
That's in addition to more shopping malls being developed outside the city. The Täby shopping center is expanding with new international brands moving in. A massive new galleria in Solna, called Mall of Scandinavia, is expected to open its doors in 2015. Situated in a new district Arenastaden (that is being built adjacent to Sweden's new national arena, the Swedbank Arena), Mall of Scandinavia will become Scandinavia's biggest shopping centre.
- - -
This article was published in collaboration between Stockholm Business Region and The Swedish Wire.
More news about Stockholm?
Subscribe to Invest in Stockholm Newsletter today.
Last Updated (Monday, 02 January 2012 06:15)